web design trends for 2015

Web Design in 2015

2015 is nearly here, and it is a great time to take a look at the newest trends of web designing that will dominate the New Year. 2014 was all about getting rid of the unwanted and focusing on design that would increase the number of visitors and result in lead conversion. The focus was on simplicity, speed and to the point. This does not seem to be changing a whole lot in 2015. The websites will continue to be simplified, and the focus will remain on what makes the user interact with the content on page.

Following are a few trends that you would want to keep a check on in 2015:
1. Responsive web design
This should not be a surprise. Responsive web designing has been on the list for the past couple of years. It has come to the point where if your site is not responsive, then you need to redesign it. You will need to fit it into your marketing budget one way or the other, as without it you will lose on a lot.

Websites are not just going to be viewed on tablets, phones and desktops in 2015. It will also be viewed on TVs, smart watches, home appliances, cars, etc. Basically, the number of devices that will be used to view websites will be a lot more than 2014, which implies that in the absence of a responsive website you will lose on a major chunk of the market.
Even if you already have your website responsive, you might still need to make some adjustments for smart watches. The responsive navigation structure will need to change. You will find many of the solutions coming your way by the end of the year.

2. Flat Design
The benefits of flat design and conversions are many. This is a trend that will not disappear in 2015. It was easily a big hit in 2014 and is going to gain more momentum in the New Year. As flat designs have a minimalist approach, it makes the site appear content focused and clutter free. They are less chunky and a lot easier for web servers to deliver to devices like tablets and mobile phones. It is the perfect relationship between a function and form.

3. Scrolling
It has become more desirable than clicking. Visitors like to access all the information in the very first page. There have been many websites that have lengthened their homepages, and this is only going to increase in 2015. Scrolling down has become intuitive for visitors and it facilitates dynamic interactions between the visitor and the site. It is a very mobile friendly feature, as mobile users don’t like to click through a number of pages to find the information they are looking for. This certainly does not mean that websites should have only one page, but adding more information to your homepage will make your site more appealing to your user base.

4. Ghost Buttons
Ghost buttons are classy. They are attractive, minimal and most of the times incorporate a subtle hover animation. The best of them can make any designer faint. Not only are they gorgeous, but they are a great tool to implement call to action over the top of a video or a large image.

There will be many other new things that will come up in 2015, but the trends mentioned above are certainly going to gain more momentum. It will help to make your web team aware of these trends, so they can start implementing them right away. These features might look very futuristic, but as more users see them, they will expect each and every site to offer the same experience.


Owner and Senior web designer for San Diego Webworks LLC. In 1984 I attended the Art Institute of Seattle and then moved to San Diego where I graduated from The La Jolla Academy of Advertising Arts in 1989. Since then I created Cyber Signs a start up company developing technologies for parents to monitor their children at day cares while at work. In 2000 I worked as the webmaster for Websense a company developing Security and monitoring software and subscription database for medium to large companies. After leaving Websense in 2002 I started San Diego Webworks a full service web design, Development and SEO Company. Since then I have designed, developed and marketed hundreds of successful websites. Some of my clients include: Sears, Dell, Meadsdurket, Sharp, La Mesa RV and many others. Web design is my passion and I give 110 percent in every design that I create. My goal is to make every website a success.

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