Is My Website SEO Friendly?

Building a website that is visually stunning is not enough to ensure effective online presence. Just by creating a website you cannot expect people to come and connect with you online. In order to reach your target market, you’ll need to make your website search engine friendly. Search engine optimization (SEO) is the process by which you can increase your website’s visibility on search engines like Google, Yahoo, Bing, etc. There are always things you can do to make your site’s design and content comply with the various parameters of search engines.
Following are some tips that can help you determine if your website is SEO friendly or not:
1. Is the URL structure of your website SEO friendly?
Meaningful URLs are the best when it comes to search engines. Generally, the search engines do not use human beings to index the websites; it is done by an automated process. Therefore, it really helps if your content makes sense to the search engines, starting from the structure of URLs.
There are many who are at a disadvantage from the very beginning by using popular content management systems like WordPress and hanging on to the default settings for URL generation. For example, by default, WordPress might choose the following link for a page: This URL will not only make no sense to search engine spiders but will also make little sense to humans.
A better URL would be: You can easily change the settings in content management systems to create meaningful URLs.
2. Does my site include relevant keywords?
Keywords are the most important part of any SEO operation. Google will not be able to find a website that fails to add relevant keywords in the content of your website.
You can use Google Adwords Keyword Tool to find keywords that are relevant to your website. It will give you an idea of the phrases that people are using to search for similar information or product, along with an insight into how stiff the competition to get your site ranked for those keywords is.
3. Are the images on my site optimized?
Most site owners pay a lot of attention to the text content of the website but pay little attention to images; however, Google does pay attention to images while determining a site’s position in the search engine.
By keeping the size of your images small, you will greatly reduce the time your site takes to load; this will increase the performance of your site. The fact that Google mentions site health in AdSense indicates that the performance of a site plays an important role. Also, don’t forget to include a keyword in the description of the image. It will help search engine spiders find the images content. It will also help the visually impaired who use a screen reading software.
Additionally you can also ensure that your site is integrated with social media platforms; especially Google plus. Even though Google plus might not be the most popular social media platform, it does give an additional advantage to sites that share on their platform.
The information shared above is surely a great starting point to making your site more SEO friendly.


Owner and Senior web designer for San Diego Webworks LLC. In 1984 I attended the Art Institute of Seattle and then moved to San Diego where I graduated from The La Jolla Academy of Advertising Arts in 1989. Since then I created Cyber Signs a start up company developing technologies for parents to monitor their children at day cares while at work. In 2000 I worked as the webmaster for Websense a company developing Security and monitoring software and subscription database for medium to large companies. After leaving Websense in 2002 I started San Diego Webworks a full service web design, Development and SEO Company. Since then I have designed, developed and marketed hundreds of successful websites. Some of my clients include: Sears, Dell, Meadsdurket, Sharp, La Mesa RV and many others. Web design is my passion and I give 110 percent in every design that I create. My goal is to make every website a success.

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